Linsanity is so big that Yenchin Chang, a 35-year-old Alhambra, California resident was the first to file a trademark application for the word.
Google already has nearly 5 Million search results for linsanity.
Even Obama is talking about linsanity and his Spokesman is mentioning it during his press updates.
When asked about all this attention, Mr. Lin downplays his recent success and fame by talking about how he and the team have been working on what it takes to finish games and win. For a while there, they weren’t winning and the media attention was very different. They are not doing anything different, other than winning a few games in a row.
Apparently winning changes everything.
Fumbled Returns 